The best LinkedIn blogs are self-contained articles that address thought leadership topics. These articles should include an image to make them stand out from the rest of the LinkedIn blogosphere. Mary’s recent post was so popular that she received resignation letters before she was finished writing it! This shows the power of LinkedIn blogs.
LinkedIn articles are self-contained
When it comes to content creation on LinkedIn, articles are better than standard posts. LinkedIn allows users to write blog-like content in articles that can have up to 125,000 characters, compared to just 1,300 characters for a standard post. LinkedIn articles also get more exposure in your profile box and remain timeless.
When you’re writing articles for LinkedIn, keep your audience in mind. Try to keep your content short and sweet, and provide them with useful information. Try to include a call to action that will allow your readers to learn more.
Also, try to publish articles in the morning and evening, when people are most active on LinkedIn. Use hashtags to make your articles more visible, but don’t use more than four in one article.
In addition to being self-contained, articles on LinkedIn are also indexed by Google, which makes them a great tool for SEO. Make sure to do regular keyword research and include primary and secondary keywords in your title and headings. You can also use LSI, or latent semantic indexing, in your articles.
They should have an article image
LinkedIn’s publishing platform allows site members to write blog articles. If you’re a professional, this can be a great tool for showcasing your expertise and sharing information. However, it’s also important to remember that articles published on LinkedIn must include an article image. This image will serve as the thumbnail for your article.
Your article image will not only make your article look more credible but it will also set you apart from other authors. To create an effective article image, follow some best practices. Firstly, ensure that the image is clear and has no too small or too big elements. Second, make sure that it doesn’t hide the title and subtitle.
Finally, make sure that your article image is the best size for LinkedIn. It should be 744 x 400 pixels and preferably in a JPG or PNG format. The maximum file size for an image on LinkedIn is 10 MB. The image should be able to catch readers’ attention and make them want to click on it.
They should have a featured image
Your LinkedIn blog should have a featured image that captures the attention of your readers. This image should be at least 744 x 400 pixels, and ideally be in JPG or PNG format. You can also use a static GIF, but the maximum size is 10 MB. Your image serves as a thumbnail for each blog post and is also used to promote your brand.
The featured image is the first thing your readers will see when they visit your LinkedIn blog. The image will appear as a thumbnail, and it will be the main visual on your page when they click on it.
If your cover image is not properly sized or cropped, readers will not have a good impression of you. An improperly sized image will be cropped in strange places, and the crucial parts of your image may be hidden behind the title.
Your featured image should be wide enough to be seen on all devices, including mobiles. The width of your image should be larger than the height of your blog post, which will make it easier for readers to scroll through your posts. This also ensures that your featured image is displayed on all screens, including desktops.
They should have an article title
Article titles are one of the most important aspects of your content. It is important to set the appropriate expectations for readers and not give them too much information that they don’t need.
A catchy title may be attractive, but if the content it delivers doesn’t match expectations, it will lose your readers’ trust.
Whether you want to publish your articles on LinkedIn or share them through your email list, be sure to personalize and optimize your content for your audience.
The title, the text, and images should all be tailored to what your audience wants. Your audience will want information that solves their problem or answer their question.
To publish your articles on LinkedIn, you will need to use the built-in publishing tool. This tool is easy to use and includes labels for the content you post. To use the publishing tool, first log into your LinkedIn account.
Once you’ve done that, click on the “Write an Article” option and then paste your article title into the Headline field. Once you’ve done this, your article will be formatted in LinkedIn’s Heading 1 style.
They should have an image
When posting articles on LinkedIn, you should make sure to include an image that complements the content. You can upload an image in the JPG or PNG file format. The maximum file size is 10MB. These images act as the primary visual of your blog post. They also provide your readers with a thumbnail of the article.
A well-designed image can make your article appear more credible. It shows effort and sets you apart from other LinkedIn writers. Make sure your image follows best practices. You can use a photo of yourself or your company logo to create a unique image for your article. You can even add a watermark.